branded projects
This Fall I was brought on at Kohl’s to help re-launch their Nine West Brand. During this time, I designed Downtime and regular Fall/Holiday 2022 sweater lines which included researching and shopping to identify seasonal knitwear trends that align and enhance seasonal concepts, merch line plan needs, and sales strategies. I worked with mills as well as their Li & Fung team to source all yarns, request preseason development knitdowns and decide all Nine West Sweaters style and stitch direction. I also mentored and guided an Assistant Designer through all phases of the design process.
During market week for our Fall 2019 Ellen Tracy Line, Lord & Taylor approached our merchandising team about an exclusive capsule collection for their stores and on their website. At the time, Irina Shayk was the brand ambassador for Ellen Tracy and we worked alongside her to design the styles. This was transpiring right as our factories were shutting down for Chinese New Year so we had to develop all of the styles with Stoll America in NYC and eventually re-develop them with our Shanghai Office.
